2018
DOI: 10.5220/0007539501640170
Keywords: Business Activities, Islamic Business Ethics, Unity Principle, Online Travel Agent.
PDFAbstrak
The purpose of this study is to explain the implementation of Islamic business ethics, especially the principle of Unity in a company's business activities, based on a case study at X Travel Indonesia. This study is a mixed method which is a research that combines two approaches namely qualitative and quantitative. Using writing method of narrative-explanative, and research design of case study. To know the implementation of Unity principle in the company's internal scope, data collection method was used by using in-depth interview to five informants and direct observation. To determine implementation of Unity principle in the company's external scope, this study conducted a survey to 86 partners and customers X Travel Indonesia. The result of this study found that X Travel Indonesia implemented the principles of Islamic business ethics Unity in its business activities with a score of 89.41%, The implementation of Unity principle in X Travel Indonesia in the field of production include: In general does not trade goods/services that are haram, does not provide payment services using credit cards; Finance: held charity and donation every Ramadan, does not borrow capital to the bank; Marketing: propagate the Islamic values; Human Resources: open recruitment staff with Islamic criteria, familiarize a work culture that is religious and kinship.